Coaching for Artists with Laura Williams
Mission Statement: Coaching for Artists empowers artists to develop their skills, cultivate their creativity, and successfully navigate the professional arts landscape. Our goal is to provide tailored coaching services that enhance artistic practice while contributing to the mission of AVA.
Pricing information:
One-on-One Sessions: $100 per hour
One-on-One 6 hour session package: $90 per hour
One-on-One 12 hour session package: $80 per hour
For more information about payment packages and plans, contact AVA.
About Laura Williams:
Laura Cleary Williams is an artist and coach dedicated to helping creatives thrive. She brings 20 years of studio practice and professional expertise to guide artists in clarifying their vision, strengthening their materials, and building sustainable, connected careers.
Professional Development for Artists
Navigating the art world can feel overwhelming, isolating, and opaque. AVA’s artist coaching and professional development programs are designed to meet artists exactly where they are, offering clear guidance, practical tools, and thoughtful mentorship in a constantly evolving creative landscape. As the demands on artists continue to grow, so does the need for accessible, personalized support that bridges creative practice and professional sustainability.
Who This Is For
Emerging Artists
Artists early in their careers, including recent graduates and self-taught practitioners, who are seeking clarity, structure, and momentum as they establish their practice.
Established Artists
Artists with an active body of work who are ready to refine their direction, expand opportunities, or receive focused support around career transitions, exhibitions, or long-term strategy.
Art Students & Early Professionals
Artists in academic or alternative learning environments looking for mentorship, real-world insight, and guidance beyond the classroom.
How We Support You
One-on-One Artist Coaching
Individualized sessions tailored to your goals. Coaching may include portfolio and website reviews, artist statements and CVs, pricing and commissions, career planning, and navigating opportunities such as exhibitions, grants, and residencies.
Group Workshops & Programs
Structured, topic-driven workshops and cohort-based programs that address shared challenges artists face today, including professional writing, documentation, marketing, social media, and building a sustainable practice. These sessions combine practical instruction with peer connection and accountability.
